NATALEX engineering Pte Ltd (incorporated in 1997) has set up HVS Engineering Pte Ltd (“HVS”) in 2004 by Mr. Alex Chow, who has more than 18 years of experience in the environmental engineering & building systems maintenance industry, bringing with him abundance know-how in the various aspects of the industry including project management, technical product development, marketing and sales, banking & international trade financing.

HVS was incorporated to capitalize on the opportunities in the maintenance of fluid-cooled tube & shell heat exchanges systems. It seeks to address and exploit the potential market opportunities by introducing an innovation that allows the process of maintaining such heat exchanger systems to be automated, as well as being more cost efficient than the current alternatives available in the market. In line with its innovative product offerings, HVS is positioning itself as a specialist in “innovative maintenance solutions”, with a focus on providing the most cost effective maintenance solutions for heat exchanger systems in the market.

HVS’s key strengths lie in her experience in providing maintenance solutions for building systems. It has already successfully developed and has embarked on patenting its “Computerized Automatic Self-Cleaning & Monitoring System for Fluid-cooled Tube & Shell Heat Exchanger Systems” with the Intellectual Property Office of Singapore (IPOS). The product developed by HVS has currently targeted at the “Building Maintenance” market. It has, however, identified opportunities to apply its technology in the “Petroleum Refinery Equipment Maintenance”.

In view of the significant market potential, HVS believes that it is well poised to seize this opportunity, by capitalizing on its HVS System, and its expertise in managing building maintenance projects and eventually the high-end high value add service of the refineries and petrochemical industries.

HVS believes that market penetration will be fairly easy as there exists a well-defined matured market that required such automatic cleaning system. In addition, there also exists a constant pool of potential clients that have had bitter experience with escalating operation and maintenance costs related to foulings, corrosions and unscheduled shut-downs. Such maintenance managers are well aware of the need of a reliable, efficient and economical acceptable cleaning system for their heat exchangers. Convincing such clients to adopt a new technology that can help resolve their fouling and corrosion problems would be a dream come true for them.

There are numerous potential clients for HVS Automatic Cleaning system – office buildings, schools, hospitals, universities, offices, hotels, property management firms, factories, power plants, manufacturing facilities, desalination plants, waste water engineering plants, food processing plants, power stations, refineries, etc. Since there are many potential users of HVS Automatic Cleaning system in different industrial sectors, no one client has any particular influence on price structure. Besides, our HVS Automatic Cleaning system would have to be customized and tailor-suit for each client’s existing chiller system configuration. Hence, there is much opportunity for us to attain premium pricing without having to resort to price war.

HVS feels that there will be minimum resistance to the acceptance of our HVS Automatic Cleaning System because the potential clients would be able to appreciate the value-add that our cleaning system provides. This is so because most potential clients would have had bad experience with ever escalating operation and maintenance costs related to foulings, corrosions and unscheduled shut-downs. Such clients are fully aware of the implication of such fouling-related problems and convincing such clients to adopt a new technology (with relatively short payback period) that can help resolve their fouling and corrosion problems would be relatively easy and straight forward.

HVS is confident that it can demonstrate the versatility of the HVS Automatic Cleaning System with regard to energy cost reduction solutions, and believes that potential clients will be fully appreciative of the need for upgrade and conversion to more cost-effective solution.

There exist vast untapped markets in India, China, Hong Kong, Taiwan, Japan, Europe, North America and South America. The potential for growth for this area of business is tremendous. HVS believe that the penetration rate is sharp and the growth rate of the business will be exponential.

In short, HVS Engineering Pte Ltd believes that there is a ready market rich for the pickings and will position itself to serve this niche market segment – aggressively.